The pulse is the business, not the business type.
A salon has a pulse. A body shop has one. A gym, a label, a duct-cleaning crew. We don't pick a niche, because the thing we're good at is the same everywhere: finding where your pulse is flat and making it spike.
Every business that comes to us has cracks. Slow follow-up. A site that can't take a booking. Ads that burn money. We don't hide the cracks. We fill them with light until the break is the strongest part of the stone.
Imperfect, then perfect. That's how people work, and it's how we build.